Our Story


In 2018, I gave birth to a beautiful baby girl. Like many new moms, I was filled with excitement and curiosity. But I quickly discovered that modern parenting can be incredibly hard and exhausting—especially in a time when so many of us are raising children without a true “village.”

As I navigated those early days, I found myself struggling with postpartum depression and anxiety. The negative self-talk was constant, and I often wondered when I would experience the joy of motherhood I had read about in books and blogs. In search of support and healing, I turned to my mom-friends for advice—and in doing so, I realized I wasn’t alone. So many of us were having similar experiences, quietly.

While finding my footing in motherhood, I began writing daily affirmations to myself. These small, intentional words helped me shift my mindset, reclaim my voice, and prioritize my own well-being. I gave myself permission to feel everything—the joy, the fear, the exhaustion—and began to extend myself some much-needed grace. In time, I started to feel more confident, and motherhood felt a little less overwhelming.

Then in 2019, while pregnant with my second child, I decided to merge two of my passions—writing and candle-making—and gave birth to DEAR MAMA: a clean candle company designed to honor every moment of motherhood.

At DEAR MAMA, we encourage mothers to prioritize their wellness—emotionally, mentally, and spiritually. Our products are crafted with intention, using clean ingredients and affirming language to create space for reflection, connection, and self-care.

We believe in collective healing.
We believe in being honest and transparent about the realities of motherhood.
And we believe that by nurturing our emotional and psychological selves, we can show up for motherhood with more tenderness, strength, and confidence.

This is more than a candle company. It’s a love letter to mothers—past, present, and future.